Who We Are
Financial ecosystems are evolving rapidly, and the need for reliable consumer insights has never been greater. At ConsumerCentriX, we believe our partners, financial service providers, and policymakers need more than just data. They need a trusted partner who provides deep, actionable insights to support strategies that truly expand access and foster inclusive growth.
Our History
ConsumerCentriX was founded in 2012 by Daniel Arnold to assist industry and innovation leaders around the world in enhancing their strategic impact, sustainability and profit. In 2019, ConsumerCentriX launches CCX Inclusive Business with a dedicated focus on financial inclusion. CCX Inclusive Business represents the company’s growing commitment to creating a conducive environment and scalable business models to reach, serve and empower un/underserved clientele in emerging markets. To date, we have implemented over 80 projects globally in over 60 countries, with over 100 development and implementation partners.
Our Strategic Aim
We are committed to developing scalable, evidence-based solutions grounded in a deep understanding of the lives, needs, and constraints of underserved populations in emerging markets. Our work aims to foster inclusive growth and equitable financial ecosystems that address the unique needs of underserved and underserved populations.
Our team applies rigorous analysis and sector expertise to design solutions that strengthen the connection between underserved communities and equitable financial services. We combine empirical research, innovation, and sector expertise to advance gender-intelligent finance, SME banking, regulatory and policy dialogue, entrepreneurship, and digital financial solutions.
Together with our partners we build financial ecosystems where women entrepreneurs, youth, as well as micro, micro, small and medium business can thrive, through tailored financial and non-financial services that respond to their needs.
What Drives Us
What Sets Us Apart
ConsumerCentriX employs several innovative approaches to drive financial inclusion, with a particular focus on under- and underserved populations, including women entrepreneurs, youth, and micro, small, and medium-sized enterprises (MSMEs). Key innovative approaches include:
Evidence-Driven Understanding
We anchor our understanding in rigorous quantitative and qualitative methods, combining data analysis, psychographic segmentation, and ethnographic research, to deliver accurate, actionable insights into the diverse needs and behaviors of underserved consumers. This evidence-based approach ensures that our strategies are grounded in real-world realities and drive meaningful impact.
Solutions Built for Success
Our solutions are not one-size-fits-all. They are based on an understanding of market dynamics, regulatory frameworks, and the unique strategic objectives and operational capabilities of partner institutions. By bridging policy, market, and institutional drivers, we craft sustainable approaches that succeed in both design and execution.
Applying a Gender Lens
Our gender-focused work moves beyond superficial gestures or “pink-washing.” Using advanced, research-driven methodologies, we carefully identify and address persistent gender disparities across financial services and related sectors. By thoroughly analyzing how differences between women and men shape access, usage, and outcomes, we develop strategic, evidence-based solutions that genuinely respond to women’s unique needs and priorities, fostering meaningful inclusion and empowerment.
Leveraging cross-sector insights for development impact
With extensive experience in dynamic, fast-evolving industries such as FMCG, consumer electronics, and telecommunications, we provide comprehensive methodological expertise and strategic insight to financial institutions. This cross-sector perspective equips financial institutions to innovate and maintain a competitive edge in rapidly evolving markets.
OUR MISSION
Our mission is to develop scalable solutions that are based on deep insights into the lives, needs and constraints of un/underserved people in emerging markets to improve their livelihoods and create opportunities for economic growth.
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